Blogging is hard, thankless work. Especially when movies like Julie and Julia come out. It seems so easy! Just come up with a topic, write a little something every day, and the book and movie deals will stream in!
Personally, I have not found this to be the case. I’ve maintained a number of websites in my life. Before blogging was a phenomenon, I had the Sweetly Mysterious, a collection of meditations on whatever. Then I moved on to jeffreydinsmore.com, which has a backlog of about 1,000 entries that are read by about 2 people a day, at most. I figured this website might get some traction, being essentially a personal blog under the guise of a company effort, but no dice. Of course, we have the occasional phenomenon, (like everything Clay writes), but for the most part we’re slogging along with somewhere in the neighborhood of 30 readers a day.
Which is fine. I’m not checking my friends’ blogs every day, either. You really have to go the extra mile to make me want to keep refreshing you throughout the course of the day, and I know I haven’t exactly been Mr. Dependable when it comes to updating. I often find myself torn between the enjoyment I get out of writing my blog posts and my need to make a dollar or two every now and again. I suppose if I was smart about it I could eliminate my personal life and make the blog the fulltime gig, but I guess I just like to drink too darn much.
But we have product, and at the end of the day, all I’m really concerned about is having blockbuster sales of Awkward Two when it’s finally released. If I get a few hundred hits on a post, it’s a nice feeling, but it’s really just a means to an end.
For some people, however, blogging is more than just a promotional tool: it’s the perfect venue for the kind of writing they do extraordinarily well. One of these people is my good friend Mike Segretto. His website Psychobabble is smart, funny, and incredibly engrossing. His features on classic albums and monster movies never fail to astound me in their depth of knowledge and their pure entertainment value. He recently moved the website over to WordPress, and I highly recommend you swing by for a few hours to check it out. Guaranteed to blow your mind out of your ass and back again.