Awkward Press » Coke http://awkwardpress.com Independent publishers of imaginative fiction and daily meditations on the ridiculousness of the universe. Thu, 29 Jul 2010 15:36:03 +0000 en hourly 1 http://wordpress.org/?v=3.0 We Live by Advertising http://awkwardpress.com/we-live-by-advertising/ http://awkwardpress.com/we-live-by-advertising/#comments Thu, 04 Feb 2010 20:27:07 +0000 jeffrey http://awkwardpress.com/?p=2003 I'm doing some research on popular viral ads for a client, and I came across some good ones that I've never seen before. Let me just say that I'm not 100% comfortable with the idea of advertising as entertainment. But then on the other hand, I am getting paid to write those entertaining advertisements. So, I guess I actually feel okay about it. On the other other hand, t would be awesome if we lived in a world where no one had to make money and we all had trust funds.

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And then there's this, which is routinely derided as the "worst viral campaign ever." I have not watched it yet, because it's really long. Which, I think, is just one of the reasons why it's the worst viral campaign ever. No one wants to watch something that's longer than 4 minutes. No one.

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