Come on, now, OK Go. You’ve already won. Everyone already realizes that you are the best thing that has ever happened to the combination of music and video. You’re really just showing off at this point.
I never got into OK Go, I think because by the time I saw the treadmill video it was late in the game and I didn’t want to be that guy who was like, “I love this band! Have you seen their treadmill video?” after 12-year-olds had already joined the backlash train. But I always thought that song “Here It Goes Again” was pretty catchy and I decided that they were a pretty good bunch of guys after I moved to L.A. and discovered that all of my friends seem to know them. (See if you can count the layers of hipster-asshole reasoning in the preceding paragraph! Now add one more, because ironic self-derision counts, too!)
Anyway, now I am post-post, and I think this new video is pretty damn swell. Your 12-year-old cousin already sent this to you, but that doesn’t mean it’s not sweet.
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