Awkward Press

Independent publishers of imaginative fiction and daily meditations on the ridiculousness of the universe.

The Faith Project: Tone Loc – Loc-ed After Dark

July 29, 2010 By: Category: Greatest Hits, Music, The Faith Project

Inspired by their mutual love of the INXS record Kick, Matt and Jeff have decided to take another listen to their favorite classic and forgotten records from the 80s. This is the Faith Project, and it is 100% guaranteed to contain absolutely no analysis of George Michael’s Faith.


Let’s do it.

You know those words. You remember those words. You don’t even have to hear the beat—one of the most immediately recognizable beats of all time—to know what comes next. Not one of you leaning on the carpeted benches at the roller rink didn’t scramble out there when “Wild Thing” came on, I guarantee it.

Yes! Hip hop is back to par-tay! We got pretty worried during those couple of years between Licensed to Ill and Straight Outta Compton. Don’t get me wrong, we ate up N.W.A., too—god did we laugh at all the swearing!—but when Tone-Loc hit the scene it was suddenly like, okay maybe I can play this guy for my mom. Yeah, it’s probably too raunchy for her but it’s on the radio and check it out, he’s a rappin’ Robert Palmer in his video! And Spuds McKenzie!

Tone-Loc brought hip hop to all the white kids who hadn’t yet discovered hip hop through Run-D.M.C. Sure, the Beastie Boys stormed suburbia with “Fight for Your Right” three years earlier, but that song was really more garage rock and besides, they were a bunch of Jewish kids from New York. Tone-Loc was a black guy from LA—home to Ice Cube, Eazy-E, Ice-T, Dr. Dre, the hardcore tough dudes—and all Loc wanted to do was drink potions that made him sexy to girls. He didn’t want to shoot nobody! (more…)