Hey there, friends. Since we put Awkward One up for sale, we’ve received a few questions. We’ve actually only received one question, and it’s not really a question. The question is: You guys are jackasses. Paypal sucks. I will not buy your book through Paypal.

Okay. Fair enough. But I thought I should come clean about why we’re only selling our book through Paypal. Amazon takes a pretty signficant chunk of the profits on every book it sells(55%.). Most indie bookstores sell books on consignment at a 60/40 split, meaning 60% goes to the publisher. Through a bookstore, we would collect $5.40 on each sale. Through Amazon, we would only make $4.05 for each sale. Between design costs, shipping, and printing, we paid about $5 for each copy. As anyone with a Harvard MBA like me can easily understand, selling a book for $.95 less than it costs to make is not a very smart business model.

However, The more we print, the more our costs go down. If we can sell 1,000 copies, the per copy price goes down dramatically, and the idea of selling on Amazon starts to make sense. But first, we need to make back our cost. And that will happen when we sell 300 copies.

I have made a deal to my partners that once we hit that number, we will put our book for sale on Amazon. This will give us legitimacy and a place at the table of books, the book table, where people eat books and sit on books and light books on fire in the middle of the table like literary candelabras. (What?)

So that, my friends, is the number that we are aiming for: 300. And if you’re thinking, “what the fuck? Why would I buy a book now when it’s going to be on Amazon soon?” I say this: it really doesn’t make a difference. The price for you will be the same either way. You do have to sign up for a Paypal account, which is, indeed, a slight annoyance. However, the good you will be doing in helping our fledgling publishing company get off the ground basically guarantees that God will find a place for you in Heaven. So, there’s that.

What I’m saying is: please buy our incredible book!